Campaign in a boxCampaign in a Box – How to Run an Easy and Successful United Way Campaign!
Welcome to United Way of Central Maryland (UWCM). Join us as we mobilize the community to improve people’s lives!
United Way of Central Maryland addresses basic needs, including increased access to affordable fresh food, safe shelter and healthcare. And, UWCM is there when there is nowhere else to turn.
Thank you for running a workplace campaign and your support of United Way.
Give Hope. Live United.
Listed below are the steps to run a United Way Campaign. All marketing materials, correspondence and instructions are included. If you have any questions, please contact your relationship manager or the United Way general number: 410.547.8000.
Steps and Materials Needed to Run Your Campaign:
1. Decide on a timeframe for your campaign – when to run and the duration (a week, two weeks, a month, etc.).
2. Send an email to your employees introducing the campaign. Include the below marketing materials and a pledge form in your email.
- Introduction Email Template
- Donor Brochure
- Impact Partner list
- Poster
- Employee Pledge form
- Corporate Pledge Form
3. Send an email to your employees midway through the campaign as a reminder.
4. Run a special event to raise awareness of United Way – all proceeds benefit United Way:
Formal Wear/Fancy Dress Day: Employees pay $5 to wear special clothes for the day.
Ice Cream Social: Purchase or have ice cream and toppings donated; management scoops the ice cream and employees are asked to pay $2 a scoop.
Jeans Day(s): Employees pay $5 to wear jeans for the day.
Pet Photo Contest: Employees are asked to bring in photos of their pets; pay $5 to guess whose pet it is. Winners receive a gift card to a local coffee shop or store.
5. At the end of the campaign, send a thank you email to your employees.
6. Provide the donor level detail to UWCM’s Donor Services department to ensure accurate processing of your account and to appropriately thank employees.
