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The Assistant Director, Membership Group Engagement, will drive increased membership numbers and dollars given to United Way through increased engagement and communications.  Key responsibilities include: working with membership group in management of development and execution of engagement and communication strategies for all membership groups, coordinating and executing stakeholder engagement with excellent customer service, and providing operational support leadership for all membership groups. Managing other Development and cross-functional responsibilities as needed.

The Assistant Director, Membership Group Engagement will be an experienced, passionate, strategic, and creative leader for member engagement, communication, and stewardship. This position will be responsible for building and maintaining superior donor relationships, providing outstanding customer service and meeting measurable revenue goals. 




45% Engagement and Communication

  • Build structures and maintain communication flows for all members or prospective members. 
  • Leverage existing prospect lists and create opportunities with other departments/units that can collect interest in membership groups including workplace campaigns, volunteerism, and others.  Ensure that anyone who indicates membership interest receives personalized follow up communication.  Research and prioritize current or potential donors for in-person meetings vs mass market strategies.
  • Work with membership group managers to develop and execute strategic year-round engagement plans to recruit and retain qualifying members in all membership groups and help members understand our work and impact. With membership group managers, develop and execute strategies across departments to coordinate and maximize opportunities for membership group awareness and member growth,
  • Develop and execute the strategic communication strategies, in conjunction with the marketing team, and use all available channels to inform, invite, engage, and raise dollars with members and prospective members. Maintain and track progress through Trello or other project management systems.
  • Maintain calendars of membership group events/meetings and ensure they are included on all organizational calendars.
  • Ensure members and prospective members have excellent experience with in-person and online events through support and leadership at all levels of execution.
  • With AVP of Membership, develop and execute strategies to measure engagement and event ROI, including creating surveys and tracking input, event attendance, and volunteer participation in CRM and other data sources.
  • With AVP of Membership, Senior Director of Donor Stewardship and Development Information Management, devise and implement plans and processes to capture and report membership groups numbers, prospects, and strategies for growth.
  • Support membership group managers in executing workplace-specific membership group strategies.
  • Provide excellent support to event sponsors, coordinate delivery of sponsor benefits, and ensure back-end processing with finance.

40% Stakeholder Coordination

  • Coordinate with membership managers to schedule meetings, manage logistics, develop communications, create presentations and other meeting documents, provide technical assistance, transcribe meeting notes, and conduct post-meeting follow up for Executive Councils, Committees, Engagement Leadership Council and others as needed.
  • Build and foster relationships with Executive Councils, Ambassadors, WPLD members and other key members. 
  • Develop and maintain participation tracking in existing systems including CRM.
  • Provide excellent customer service to stakeholders, including council and committee members, and prospective leaders of each group.

5% Operational support

Provide membership group teams with operational support to ensure timely, accurate payment of contractors and service providers in compliance with organization policies, procedures, and documentation requirements. 

10% Organizational and Cross Functional Work

Represent Development on UWCM cross-functional teams and participates actively in achievement of team goals and objectives.

Actively participate in other departmental and organization initiatives and teams as needed.



Education and/or Experience: Bachelor’s Degree and 5 to 7 years related experience in customer relationship management, marketing, communications and/or sales, with high proficiency in Microsoft Office Suite is required. Mastery of in-person and virtual meeting technology required.  Knowledge and application of electronic pledging, tracking, and communications tools is a plus.

Volunteer and Committee Management Experience: Must have track record working with high level volunteer committees, such as Board of Directors or strategic planning committees to develop activities and communications that meet organizational goals.  Able to listen to multiple perspectives, both internal and external, to create agreement on short term and long-term plans.  Requires ability to collaborate with volunteers to set agendas, create meeting materials that ensure committees meet their goals.

Language & Communications: Must be comfortable and adept in communicating with all levels of corporate partner staff, from front-line employees to executive management. Ability to develop and support high-quality presentations to a variety of group attendees and group sizes – from one-on-one to large meetings of 100+, in-person and virtually. Very strong verbal and written communication skills are required as is the ability to persuasively present UWCM messaging verbally and in writing, adeptly respond to questions, and act as a positive and professional representative of United Way. 

Mathematical Skills: Ability to understand and calculate sales performance to goals. Ability to assess performance targets and potential opportunities, track, and report progress to goal.

Reasoning and Self-Management: Ability to analyze complex situations and identify the critical components and dynamics to design creative and appropriate responses with options and solutions. Ability to work effectively with different temperaments/work styles and work independently and as a member of a team. Ability to manage issues and crisis calmly and effectively is necessary. Must be able to plan, organize and prioritize one's workload to maximize use of time and meet varied, multiple needs.

Leadership: Positive attitude and self-confidence. Very strong interpersonal and communication skills. Ability to assess issues and develop plans and tactics to address those issues. Willingness to step up and support organizational goals and needs outside specific job criteria.

Other Critical Skills:  Ability to maintain confidentiality and use discretion and sound judgment to manage sensitive donors, internal and employee information. Must be highly organized with the ability to prioritize and complete multiple tasks simultaneously.



Employee is regularly required to talk or hear; sit; use hands to finger, handle, and feel; and reach with hands and arms. Must be able to lift up to 40lbs and make verbal presentations to groups (between 10-200 people). Specific vision abilities required by this job include appropriate vision needed to drive as required for a valid driver’s license.



Interested candidates should submit a cover letter and resume via email to:

United Way of Central Maryland 
Attention: Human Resources
1800 Washington Boulevard, Suite 340 
Baltimore, MD 21230