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United Way of Central Maryland (“UWCM,” “we,” or “us”) respects your privacy. This Donor Privacy Policy explains our practices for collecting, using, and disclosing personal information relating to our donors. Refer to our Privacy Policy for a description of our privacy practices relating to users of our website and apps, our directors, officers, employees, contractors, and volunteers.
We take privacy very seriously and are sharing our policy and suggest that you review it to understand our policies and practices regarding your information and how we treat it. If you have any questions about this policy or matters that relate to it, you may contact us via our customer support portal at or via our Donor Helpline at 410-895-1566.

This policy does not apply to information that has been deidentified, anonymized, or aggregated.


We appreciate your support and collect information from and about you when you make a donation. This information may include:

  • information by which you may be personally identified including, without limitation, your name, postal address, email address, telephone number, any other identifier by which you may be contacted online or offline, state of residence, birth month and year, age, gender, occupation, employer, languages spoken, social media account, credit card information, and photographs
  • information that is about you but individually does not identify you

We collect information through a variety of means, including but not limited to when you make a donation, fill in forms, register for an event, or contact us, whether in person, via our website, or by phone, mail, or email, and from third parties. Our information collection practices may include the use of automatic collection and tracking technologies, such as cookies, web beacons, and similar tracking and analytics technologies.


Donor’s personal information is used to:

  • process donations
  • thank and recognize donors for gifts
  • implement fundraising and donor engagement programs for donors or the
  • companies for which they work
  • inform donors about upcoming events, activities, and impact of their gifts
  • develop donor engagement models and statistics, and conduct data analysis
  • provide donors with communications, including marketing and solicitation
  • communications and newsletters
  • conduct marketing, advertising, and promotional activities
  • protect and defend our legal rights and interests and those of others
  • protect against fraud, theft, or other crimes
  • comply with our legal obligations and legal process, including warrants, subpoenas,
  • court orders, and regulatory or law enforcement requests, and for auditing, tax, and
  • insurance purposes
  • for any other purpose with your consent when such consent is required.


Donor names may publicly be associated with their donation unless the donor explicitly chooses to remain “anonymous” when donating, or otherwise notifies us of their wish to remain anonymous. Rest assured, we do not and will not sell your personal information.

We may disclose donor personal information:

  • to our subsidiaries, affiliates, and agents
  • to contractors, service providers, and other third parties we use to support our business
  • to a donor’s employer, if the donor is part of a fundraising or donor engagement program, including for purposes of managing the campaign and completing payroll deduction withholdings
  • to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of UWCM’s assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by UWCM is among the assets transferred
  • to comply with any court order, law, or legal process, including to respond to any request for cooperation from law enforcement, regulatory or other government agency, or to establish or enforce or apply our terms of use or our rights or remedies arising from any contracts entered into between you and us, and other agreements, including for billing and collection. In such cases, we may raise or waive any legal objection or right available to us, in our sole discretion.
  • if we believe disclosure is necessary or appropriate in connection with efforts to investigate, prevent, report or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect or defend the rights, property, or safety of UWCM or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction (including, but not limited to, elder and financial abuse)
  • to persons appearing to have a lawful interest in the personal information (for example, to an insurance company processing an insurance claim involving you)
  • to persons disclosed by us when you provide the information
  • to other persons with your consent, if such consent is required.


You may call, email, or contact us to request access to, correct, or delete personal information that you have provided to us using the contact information provided below. We may not accommodate a request if the information is necessary for our business or if accommodating the request would violate any law or legal requirement or cause information to be incorrect.


We like keeping you informed about all the good work that we do at the UWCM. Should you no longer wish to have your contact information used by UWCM to communicate with you for promotional, advertising, or marketing purposes, you can opt-out of such communications by contacting us via our customer support portal at


We have taken reasonable precautions to protect donor personal information. Despite this, we cannot guarantee that donor personal information will never be exposed in ways not otherwise described in this policy. While we use our best efforts to maintain this level of security across all of our systems we cannot guarantee or warrant that our systems or our service providers are not vulnerable to viruses, hacking or other security threats. You acknowledge that we, and our consultants and contractors, implement commercially reasonable precautions and are not responsible for circumvention of any privacy settings or security measures. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “Contact Information” section below.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We also urge Website and App users to be careful about giving out information in public areas of the Website and Apps.


We will make periodic changes to this policy and it is always available for your review with the latest revision date included at If we make material changes, we will post the new policy on this page and notify you on our home page; you are responsible for visiting this policy to check for changes.


To ask questions or obtain more information about this policy and our privacy practices, please contact us at:
United Way of Central Maryland
1800 Washington Boulevard, Suite 340
Baltimore, MD 21230
Donor Helpline: 410-895-1566

Via the web: